As you scan the web for a website designer, you understand that it can be rather intimidating. You’re aware that hiring a professional is the best way to polish your branding, boost your conversion rates, and attract attention, but how do tell whether or not a designer is actually qualified and charges a reasonable rate?
Asking the Right Questions
You’ll likely stumble on a designer’s website, take a look at the portfolio, and visually decide whether you like it or not. Although this is usually a good start, there are other issues you must consider, so ask yourself the following:
> Are they have experienced working with websites having the same or similar functionality to yours?
Lessons Learned from Years with Websites
> Look at the websites have designed – do they have clean and intuitive navigation?
> Do you need them to do branding work?
> If so, do they have branding experience?
> Do they have to improve your conversion rates?
> If so, what are their qualifications?
> Do they offer testimonials/referrals that are easy to get in touch with?
Take note, when asking these questions, define your objectives for having a website–an effective website is beyond aesthetic appeal.
Once you’ve zeroed in on a designer, what are other ways of ensuring you have a successful project?
Effective Communication with a Potential Designer
When talking to a prospective designer, describe your wants and needs – no, there’s no such thing as excessive information!
What sort of information must you give the designer?
First off, if there are a few websites you really like, just show them. First of all, if there are any websites that you absolutely love, simply show them. First and foremost, if there are certain websites that you really love, just send them the links so they can see for themselves. asa well, if there are things about some websites that you would like to avoid, show them those too.
Here are very important points you should discuss with your prospective designer before you start the project:
> Your budget
Whatever your budget, be sure you’re on the same page with the designer.
> The message you wish to convey through your site
> Your main objectives > Your key objectives > Your major objectives
Are you looking to boost your sales? Traffic? Subscribers?
> Special functionalities you need
Trying to sell products via an Internet store?
Will you need any special prospect/contact screening forms?
> Scenario after your site’s launch Will you need them for updates in the future? Can you sign up for a maintenance program?
This list isn’t complete, but it is the type of thinking and communication that helps you find your true marketing partners. Whether or not a designer right for you is something only you can decide. Professional website design may require a significant investment, so before selecting a designer, you should do some homework. Most importantly, don’t just consider one prospect Assess two or three, and then compare to make a final decision.