Are you Ready for Google Penguin 4.0 Update?
Since SEO has been identified to outdo other marketing tactics; site owners have used all known means to enhance the visibility of their websites. A good number of them, however, use black-hat techniques for such purposes. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. On their part, search engines have been busy tracking and identifying websites that use prohibited techniques so that those that use allowable methods can get fair rankings. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. What do such update mean for you as a site owner?
When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. Alternatively, applying white-hat techniques during SEO will also result in immediate awards in terms of rankings since you will enjoy better visibility and accessibility.
Because the latest updates will run continuously into the future, there will be no time that you will use black-hat techniques without such acts going unnoticed by search engines. It could be time to abandon your old domain for a new one if the use of prohibited techniques is rampant in the old one.
Several years ago, your site could remain penalized for several months or years even after you carried out the steps needed to eliminate the use of black-hat techniques. Site owners who were in such situations found it unfair for them to continue suffering such consequences even after making the changes needed. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. It is a sharp contrast to the past where an entire site could get affected by the unwanted techniques. The good thing is that it won’t be a lot of work on your part if it’s only a single or two pages on your site that need to be worked on.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Mostly, sites run by industrial manufacturers will suffer most. So, you need to use up-to-date optimization tactics and keep updating the content of your website.
With the updates in place, using quality content will enhance your site’s rankings. Content in this sense means text, videos, and images. That means you have to use those you have not applied in the past and make them relevant to searchers.